Samuli Heljo | Future

The Blog

Social media strategy

published August 11, 2010

“We are now also in Facebook! Case closed. It is a good thing that we got that social media taken care of”. Trend today seems to be that every company has to have a facebook page and that page equals to company’s social media strategy. Of course there is nothing interesting on that page but that is not important. How are best online presences built? This one is clear: it is not a job for summer trainee nor it is a one-time-job.

Companies are spending more and more money on Facebook advertisement now that site has more than half-billion users. I predict that online presence for company and the quality of online community it can build around its brand is very important in the future. I also believe that personal brands will increase their importance. We will see companies emerging around strong personal brands and your CV will be (at least partly) replaced by your online presence. Companies are already googling applicants, what are results that come up with your name? Hopefully you did not submit that photo of yourself with a funny hat and a beer bong?

Building company’s online presence is not a easy task and takes a lot of effort but it must start from social media strategy. What are things that you want to accomplish? What are your social media policies for employees? How are you connecting to your audience? These are just few questions you will be asking yourself. Anyways, you will not want to miss this opportunity, get started with your strategy today!

Samuli @ 21:29 (No Comments)

tags: Business, Future

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Future user interfaces

published February 2, 2010

Now that Apple revealed the iPad, Goole is showing a concept for Chrome OS with some pictures, Microsoft is working with Windows Surface as well as project natal, and Nokia is unveiling N900, you got to wonder if the new era of user interfaces is upon us. Natural ui is coming which will bring interesting times for web development. Generally, a developer does not make a great user interface designer and natural ui will likely to make things more complex for the poor developer.

In the mean time I would very much like to see progress in modular user interfaces and software development modularity in general. I am not talking about mere software reuse but more like Component-based software engineering. As our problems are growing in size, the need for modular applications is coming more and more evident. There is absolutely no point of doing same thing over and over again.

Could there be a way to combine natural ui with something like component-based engineering? A platform that would provide needed ui components and intuitive user interaction that could just be hooked into a custom made service layer with a rich domain model?

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